Launched to disrupt the beauty retail landscape, H Beauty opened its doors earlier this week with its first store at Intu Lakeside.
The new space boasts “an interactive Playtable where you can experiment with make-up, a Skincare Station for mini facials and masterclasses, plus an Instagram-worthy Champagne bar.”
“As Harrods very first beauty specialist retail space, H Beauty is going to be a significant addition to the beauty landscape and will be a game-changing, destinational, beauty emporium offering experience, make-up, skin care, hair care and fragrance.” – Annalise Fard, Director of Beauty, Fine Jewellery & Watches and Home at Harrods
With inclusivity and self-expression at the heart of H Beauty’s ethos, the H Beauty buying team, led by Annalise Fard and Mia Collins, carefully curated an offering which will deliver something for every customer’s desire.
The health and safety measures in-store can provide customers with the peace of mind that they can shop beauty to their hearts content in a safe and secure environment, without compromising on experience. Everything at H Beauty has been designed with social distancing and safety in mind.
What’s next for H Beauty?
Following the grand opening of H Beauty, further brands and services will become available including eyewear styles from the David Clulow Sunglasses boutique and the launch of the Click and Collect service in late September. These launches will soon be followed by Dior Beauty in early October.
“H beauty has really bold ambitions, but they’re ones that are entirely befitting of this amazingly vibrant & dynamic category that is Beauty and to have the opportunity to pair this with equally vibrant and dynamic communities across the UK is nothing short of epic. Through H beauty we are bringing the essence and magic of Beauty at Harrods to a bigger audience and we can’t wait to debut this concept in Essex – home to some of the UKs most discerning Beauty consumers.
We have worked hard to create a packed calendar of exclusive brands and pre launches and a raft of brands that simply won’t be available anywhere else in Lakeside – cue Charlotte Tilbury; Byredo, Dr Barbara Sturm, IGK, Huda Beauty…the list goes on…and on.” Mia Collins, Head of Beauty at Harrods