According to OECD, consumer confidence in Europe is at its lowest point in 40 years*, unsurprising as they continue to face the pressure of prolonged and compounded economic impacts. Sustained inflation has resulted in consumers having to shift their wallet spend with 76% of Europeans prioritizing “value for money” (vs 66% Global Average) as one of their main purchase drivers.
With 30% of European shoppers saying they now shop online more than they did 6 months ago online shopping events like Black Friday provide retailers and manufacturers a unique opportunity to drive sales. But will Black Friday 2023 see consumers more cautious in their spending or seek out deals and promotions to save on their holiday shopping?
Join NIQ in this webinar as they unravel the online Black Friday results in Western Europe revealing what and where shoppers chose to part with their cash this year.
NielsenIQ and Foxintelligence experts will share unique e-commerce data and insights from France, Germany, Italy, Spain, UK – and for the first time Ireland, Austria, Netherlands and Belgium – to allow you to strategise and succeed in a world of omni shopping.