Beauty & Personal Care is evolving alongside advances in technology and changing consumer needs. With a growing focus on wellness and self-care elements, coupled with the influence of social media and omnichannel touchpoints, consumers are redefining their path to purchase. To remain relevant, brands and retailers must reimagine what beauty represents, break down category boundaries and prioritise how they connect with shoppers.
To help you stay ahead of this transformation, NielsenIQ are excited to present NIQ’s UK Beauty & Personal Care State of the Nation on April 30th at 10 am.
In this session, they’ll break down the biggest forces reshaping the Beauty & Personal Care landscape, including:
- How consumers re-define Beauty & Personal Care categories by incorporating wellness and self-care elements
- What can brands learn from the fast-growing AI & Beauty Tech trends
- The role of different channels in Beauty & Personal Care and how shopping experience matters
- What’s next after current trends including Ingredient-led Beauty and K-Beauty?