BeautyMatter X British Beauty Council: Revisiting the North American Market

On April 23, the British Beauty Council and BeautyMatter are collaborating to bring you ‘Decoding The Changing Face of North American Beauty’. The half-day seminar will dive into what it takes to succeed in the increasingly competitive beauty landscape.

Insights will cover:

Understanding the North American Consumer

A data-driven overview of the North American beauty market. We’ll use market data and insights to tackle hot categories, current, and future trends within those categories and the ever-changing tastes of the North American beauty consumer.

 The New American Marketplace
An exploration of the North American distribution landscape and how it differs markedly from the UK. We will cover rules of engagement, key players, and the ways in which the market has made a huge shift in the last few years, particularly as it emerged from the pandemic. 

Breaking Through the Digital Noise

We’ll chart a roadmap of the highest-potential US e-commerce opportunities and discuss strategies in which a brand’s DTC marketplace and social presence can work symbiotically together to support growth.

 Doing Business in the US: Regulatory + Legal Considerations

This panel of experts will highlight the key legal and regulatory considerations brands must be aware of as they launch and scale in the US market. 

The Drive to Thrive in the North American Market

We’ll bring together a group of brand leaders who have proven they have what it takes to succeed in the US market. We’ll discuss the marketing and branding strategies that have worked (and some that have been less successful), how they’ve managed to cultivate their US community, and trends they have their eye on as they navigate their brands into the next phase of growth. 


Key Details:
Date: April 23, 2024
Time: 08:30 – 12:15
Location: Claridges, Brook Street, London


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