In partnership with the British Beauty Council, WGSN’s expert trend forecasters Clare Varga, VP of Content and Pia Fisher, Senior Beauty Strategist will present an exclusive introduction to the four beauty personas set to emerge in 2027 and beyond.
From the privacy keepers to the new independents, unlock the strategies to resonate with these future shoppers and maintain your brand’s relevance in an ever-evolving beauty landscape.
Register for this webinar to:
- Discover the four need-to-know beauty personas emerging in 2027 and beyond
- Learn how you can satisfy distinct consumer needs, values and behaviours shaping the beauty industry, from selective beauty gatekeeping to creating for intersectional identities
- Explore how the rising “whole-istic” approach to beauty and wellness will open key opportunities across all categories