Elemis has made its collaboration with hygiene poverty charity Beauty Banks official by gifting a planet-friendly delivery van designed facilitate 40% more carbon neutral deliveries
Since 2018, charity affiliate of the British Beauty Council, Beauty Banks has supported people living in hygiene poverty via donations of products like toothbrushes, deodorant and shaving foam to over 450 charities. Although Elemis has been donating products for the last five years, the brand has upped it’s commitment to the cause by gifting it a ‘Elemis-style’ delivery van for more conscious deliveries.
For the next 12 months, Elemis will be powering an electric van to help Beauty Banks increase product delivery and reach up to 40% more charities in London and the south-east whilst reducing costs and emissions.
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On this levelled-up partnership with Elemis, Sali Hughes and Jo Jones, Co-Founders of Beauty Banks, said: ‘We’re delighted to be welcoming Elemis as a new brand partner, cementing a close relationship that was established in the earliest days of Beauty Banks. Elemis has been loyal, steadfast and generous supporters of the charity, and its incredible gift of an electric vehicle will directly benefit our work and impact the lives of people living in poverty. Truly, this is a dream partnership.’
Elemis has continued to support the charity with donations over the years and has always gone above and above to help them and those in need. ‘Since the charity was founded, we have had the pleasure of supporting its amazing work and have remained in awe of its commitment to ending hygiene poverty across the UK,’ says Oriele Frank, Co-founder and Chief Product & Sustainability Officer at Elemis. ‘We can’t wait to see what this partnership achieves,’ she says.
The gifting of this electric van comes as ULEZ and congestion charge fees have been introduced for the whole of London. In a statement the brand said: ‘(By donating this van), we’ll help save precious charity funds that would otherwise be lost on London’s congestion and ULEZ fees, whilst drastically reducing our impact on the environment, at the same time.’
