Promoting beauty careers to young people this GCSE results day

by | Aug 24, 2023

16-year-olds across the UK have been waking up to GCSE results this morning. Whether they’ve got straight 9s or things haven’t gone completely to plan, the British Beauty Council is promoting the diverse careers available in the beauty industry to young people

This year’s GCSE cohort had a tougher time than many, with the Covid-19 pandemic as well as industrial action cutting their learning time. What’s more, grading has returned to pre-pandemic expectations which has meant pass rates have fallen to 68.2%, down from 73.2% in 2022.

Whatever the results, the British Beauty Council is driven to ensure a pipeline of new talent to the industry and is working to highlight exciting beauty careers via its Future Talent Programme. From cosmetic science to make-up artistry, the industry is accessible to those with great grades, or students who just can’t get academia to click.

In fact, according to the Value of Beauty report (2023), the industry ‘also plays an important role in educating its workforce, having supported the completion of almost 80,000 recognised qualifications in the 2021/22 academic year alone. Of these 80,000 qualifications, around 70% were at GCSE equivalent standard.’

However, there is marked drop-off between students pursuing beauty-specific courses and entering the industry, and a lack of awareness in other cohorts of the many exciting careers available across STEM (science, technology, engineering and maths), media, and more. As a result, the number of people employed by the sector has dropped between 2018 and 2022.

The Future Talent Programme is designed to fill this awareness gap, and raise the reputation of beauty careers via engaging content, videos and school visits. In its first phase, the programme highlights the opportunities available in cosmetic science, technology, sustainability and fragrance through exclusive interviews with industry experts.

From Lauren Bowker, Founder of future-facing and problem-solving beauty brand The Unseen, to Roja Dove, British perfumer, the documentary shorts are specifically designed to pique the interest of 11-18 year-olds.

Working with STEM Learning, Careers and Enterprise, and other educational networks across the UK, the Future Talent films are already being showcased in careers talks across the nation. What’s more, the Council has already appointed more that 60 Future Talent Mentors from across different disciplines – be it PR, product formulation, or makeup artistry – to visit education centres to spread the work about the power of beauty careers.

Future Talent Mentorship is as beneficial for employees as it is young people, unsurprisingly 74% of employees show increased job satisfaction if they engage in inspiring the next generation.

Are you interested in nurturing the future of our industry, and seeking out the freshest new talent? You can find out more about become a Future Talent Mentor here.

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