From the 2-6 October, Children with Cancer UK is working with hair salons across the UK to raise much needed funds for the prevention of childhood cancer
We are all aware of the importance of a haircut for increased wellness and individuality, which is why Children with Cancer UK is recruiting an army of stylists to raise funds this October. Its new campaign Style Against Cancer, urges those in the salon chair to donate cash to fund development of treatments – knowing that the cost of an average blow dry could provide enough to hugely influence future care.
Speaking exclusively to the British Beauty Council, Jo Elvin, CEO at Children with Cancer UK, said: ‘With my long career in media, specifically women’s magazines, I’ve worked with hairdressers and stylists for many years. They’re a dynamic and diverse group of people who play an important part in our lives… Our hope is that salons and barbers will get behind our new initiative and take part in the campaign.’
All hair salons can get involved by registering their interest on the charity’s website. Those who sign up will receive a salon decorating kit and a QR code that can be stationed a point of sale, or style, for clients to scan and donate. As long as you apply to take part by the 28th September, you can play a role in raising vital funds.
The initiative is being supported by George Northwood, British Beauty Council Advisory Board Member, who said: ‘I’m thrilled to support this new campaign from Children with Cancer UK as we all know the devastating impact this disease has on everyone. Stylists and their clients can enjoy a day of fun whilst raising crucial awareness.’
Claudia Winkleman and other celebrity names are fronting Style Against Cancer to ensure that it reaches as many people as possible, but the charity is calling on all hairstylists to sign up and shout about it too.
‘Hairstylists are so often a pillar of support for their clients: they listen to our problems, and often times have a huge hand in shaping our identity through what they do with our hair. And this, often times, will extend to hairdressers supporting a client who’s experiencing cancer,’ finished Elvin, former Editor of You and Glamour magazines, highlighting the importance of stylists to communities.