The 2020 Beauty Shortlist Mama and Baby Awards winners have been announced, with the awards seeing an increase of entries for this year’s awards.
”Covid-19 has spurred a marked surge in demand for natural and organic wellbeing products – judging by the record number of entries to the 2020 Beauty Shortlist Mama & Baby Awards.
The demand for natural beauty, baby and household products is accelerating, with more parents intentionally switching to cleaner and greener products – and in turn, we’re seeing a significant increase in plant-based, organic-certified product launches to satisfy this demand,” says awards director Fiona Klonarides.“The pandemic has put natural and organic products front and centre in parents’ minds. From totally compostable baby wipes to aroma-therapeutic sleep sprays, brands are focusing on innovative ways to provide comfort and peace of mind during this challenging time, reinforcing the fact that there’s never been a more important time for parents to choose natural. Plus, keep a look out for “100% home compostable” zero trace products — an early but important trend.”
The sponsor-free, ad-free awards celebrate the most-loved natural baby, beauty, wellness and eco-home products created by ethical brands and tested by experts. And for 2020 entries poured in from over 16 countries for consideration by a select panel of specialist independent judges.
This year’s winners include:
BEST BABY BRAND – UK
Little Butterfly London
BEST BABY BRAND – AUSTRALIA
WotNot Naturals
BEST BABY BRAND – USA
Kiss Kiss Goodnight
BEST NATURAL/ORGANIC SKINCARE BRAND – INTERNATIONAL
Retreatment Botanics by Olivia Newton-John
BEST NATURAL/ORGANIC SKINCARE BRAND – UK
Evolve Organic Beauty
BEST NATURAL/ORGANIC PRODUCT – EYES
100% Pure Organic Coffee Bean Eye Cream
BEST BABY FOOD BRAND
Little Freddie
BEST BABY SHAMPOO
Weleda Baby Calendula Shampoo & Body Wash
BEST BABY BUBBLE BATH
Burt’s Bees Baby Original Bubble Bath
BEST NEW LAUNCH 2020 – PRODUCT
Biode™ Skin Salve-ation All Over Balm, Plastic-Free and 100% Home Compostable
BEST NEW LAUNCH 2020 – MOTHER & BABY
PHB Ethical Beauty 2-in-1 Shampoo & Body Wash
Other top-scoring brands include VOYA (Best Stretch Mark Cream), SKN-RG (Best Natural/Organic Skincare Brand – Innovation), Bramley Little B (Best Calming Balm) and Tisserand Aromatherapy (Best Essential Oil Brand).
To see the complete winners list visit www.thebeautyshortlist.com
