British Beauty Council patron, Avon, have reported a 144% increase in representative sign ups during the covid-19 pandemic.
From March 23 – June 7, the company saw the increase in new joiners amid fears of job losses due to the pandemic and lockdown restrictions.
The social selling platform allows reps flexible working opportunities working around either full-time employment or other life commitments.
The spike in sign-ups comes as the UN predicts that women will be hardest hit by the economic impact of covid-19, reversing decades of progress and bringing on the threat of a ‘pink collar recession’.
CEO of Avon, Angela Cretu, said ”As the recession tightens its grasp on communities in the wake of covid-19, people are looking for new ways to earn. We are ready for a tidal wave of new sign-ups and hope our rep recruitment drive will help female entrepreneurs break through these difficult times.”
Unlike the ‘Avon Ladies’ we are familiar with in the past, reps of today are modern business entrepreneurs, harnessing online platforms and social media platforms to create selling opportunities.
Cretu adds, ”Avon has been providing an opportunity for our reps to earn and learn by selling through their social networks for nearly 135 years, and we’ve reinvested our model of social selling for the next era.”
Becoming a rep for the brand comes with the chance of becoming an independent Sales Leader for Avon. In this role, Leaders recruit and train other reps. In 2019, Avon’s global independent Sales Leaders, which make up 4% of the rep base, collectively earned $273.5million, demonstrating the earning potential available when working in these roles.