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The Middle East and particularly the Gulf Cooperation Council (GCC) countries offer great export and growth opportunities for UK beauty firms. The Middle East and North Africa (MENA) region’s beauty market was worth circa $60 billion in 2025, although its growth and value are likely to now be significantly impacted by the events in the region. Brands should be realistic about the risks and operational challenges that such disruption brings.
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A not-for-profit organisation representing the beauty industry, our work is supported by patrons and key industry stakeholders.
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A not-for-profit organisation representing the beauty industry, our work is supported by patrons and key industry stakeholders.
The Council champions the industry with government and drives positive change through industry-led committees.
Explore our guides, reports, and resources for consumers and businesses across British beauty.