Former Creed CEO joins 111SKIN as Non-Executive Director

by | Dec 16, 2025

Sarah Rotherham, previous CEO of Creed Fragrances, Miller Harris and Cradle Group, has been appointed as non-executive director of 111SKIN

In the role, Rotherham will advise on the continued success of the brands D2C activity as well as it’s expansion into new markets.

111SKIN was born on a Harley Street clinic with a pioneering post-surgery serum that sped up recovery, concocted by Dr. Yannis Alexandrides – now it’s the skin care brand supported by the stars.

With face masks worn by Victoria Beckham and peptides applied by Jennifer Anniston, the brand has a unique hold in the premium market.

Sarah brings more than 20 years of  experience in building international brands and will work alongside Angela Ahrendts DBE, who has been serving in an advisory capacity to  111SKIN since investment from SKKY Partners. 

Dr. Yannis and Eva  Alexandrides, co-founders of 111SKIN said: ‘We are delighted to welcome Sarah to 111SKIN. She brings exceptional global luxury expertise at a pivotal moment for our brand, as we strengthen our position in the  premium skincare category and accelerate our international growth.’

This follows the opening of the brand’s US stand-alone spa in the Plaza Hotel. In central Manhattan, the spa offers the brands Reparative and Black Diamond Collections much like its founding 111 Harley St Clinic.

On her appointment, Sarah Rotherham said: ‘Eva, Yannis and the team at 111SKIN have built an incredibly distinctive brand  with first-class products. I’m looking forward to partnering with the leadership  group during this next phase of expansion.’

You can find out more about the brand here.

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