Transparency is about being honest and open with shoppers about how businesses source products and the impact they have on people and the planet. This is important as it’s easy for brands to hide the damage they are doing to the planet. Look to see if a brand is...
Regenerative farming practises (such as biodynamic farming) seek to improve soil fertility, water quality or biodiversity and with the aim to reduce the carbon footprint of farming. It is important that companies work to support the regeneration of soil as opposed to...
All the different kinds of life you’ll find in one area – the variety of animals, plants, fungi, and even microorganisms like bacteria that make up our natural world and work together in ecosystems, to maintain balance and support life. Biodiversity supports...
When the amount of greenhouse gases emitted into the atmosphere by a brand or a product are exactly ‘balanced’ by the amount of greenhouse gases it sequesters from the atmosphere (via greenhouse gas removals and credible carbon offsetting projects). Being ‘carbon...
is a product standard managed by the Cradle to Cradle Institute. To receive certification, products are assessed for environmental and social performance across five categories: material health, material reuse, renewable energy and carbon management, water...
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