Planet Positive Beauty:
Consumers
A study of 23,000 beauty shoppers found almost half (48%) are looking for more information and clarity about brands’ values and commitments to the environment. But, where is best to find out more?
We get it, making ethical beauty choices can be difficult. 61% of us struggle to tell if hair and skincare products are ethical from their packaging because buzzwords such as ‘cruelty free’, ‘sustainable’ and ‘net-zero’ can be interpreted in different ways. There is also a lot of confusion around identifying which ingredients are good and which simply sound good.
How much do you know about this product? What ingredients is it made of? How is it sourced, packaged, and produced? What do you know about the company that produces it? How do they treat their employees and suppliers?
This guide gives you all the information you need that will ultimately steer you towards making greener and more environmentally sustainable choices.
Sustainability terms
Simple Solutions
Tools & Resources
