Entering the U.S. Market: Key Considerations for Trade and Export
Given its size, dynamism, appetite for premium international products and strong retail infrastructure, the US is one of the most lucrative markets for British beauty brands. However, businesses wishing to explore their US prospects should be aware of key recent regulatory and trade changes. The chief amongst these is Modernization of Cosmetics Regulation Act 2022 (MoCRA), which constituted a significant overhaul to the way imported cosmetics are treated. Prospective exporters need to remain aware of the evolving tariff environment under the current Trump presidency.
How will The European Accessibility Act affect beauty?
The European Accessibility Act (EAA) is an EU directive that aims to improve access to digital and physical services for people with disabilities or other impairments.
‘Redefining Beauty Discovery and Commerce’ Event with TikTok Shop
Social commerce is booming, in just four years TikTok Shop has become the UK’s -largest online beauty retailer, with more than 30,000 brands now second active on the UK platform, and one beauty product sold every second. The British Beauty Council partnered with TikTok Shop for an in-depth exploration of the platform’s transformative impact on beauty retail and the scale of the opportunity.
British Beauty Festival Prepares for Landmark China Debut
British Beauty is set for a showcase like no other, as the British Beauty Council launches the inaugural British Beauty Festival (BBF) in Shanghai in April 2026, partnering with the UK Department for Business and Trade (DBT) and Chrysalis Beauty. This milestone moment marks an exciting new chapter as the Festival brings the very best of British beauty and wellness to one of the world’s most dynamic and fast-evolving consumer markets.
Navigating Trade and Export Regulations in the Middle East
The Middle East and particularly the Gulf Cooperation Council (GCC) countries offer great export and growth opportunities for UK beauty firms. The Middle East and North Africa (MENA) region’s beauty market was worth circa $60 billion in 2025, although its growth and value are likely to now be significantly impacted by the events in the region. Brands should be realistic about the risks and operational challenges that such disruption brings.
New Late Payments Rules Announced
The Government has unveiled a series of reforms to late payments described as “the toughest crackdown on late payments in 25 years”, intended to help small businesses improve cashflow. This comes as government data suggests late payments cause 38 business closures daily, costing the UK economy a staggering £11 billion a year.
The Trade Guide: Selling in the European Union
Despite Brexit, the EU remains the most natural and accessible export market for British beauty. With over 440 million consumers and an established appetite for British brands, it presents British businesses with significant growth and outreach opportunities. 70% of UK beauty product exports in 2024 were purchased by EEA countries, with Ireland being the largest single buyer at £625 million.
A landmark moment for our industry: New SIC codes for hair, beauty and spa are announced
After seven years of determined lobbying, the British Beauty Council has secured the first change to the beauty industry’s Standard Industrial Classification (SIC) codes since 1948. A milestone that defines and legitimises the different professional hair, beauty and spa services sectors at government level.
Exporting Beauty: Your Need To Know Trade Guide
The UK beauty industry is a powerhouse contributing over £30 billion to the UK economy, over £22 billion of which is accounted for by personal care goods. According to our Value of Beauty Report, produced in collaboration with Oxford Economics, exports by UK beauty and personal care manufacturers totalled £4.3 billion in 2024, making up 1.3% of UK good exports.
Thinking of Exporting to China? Start With This Guide
China has a strong consumer base with interest in premium skincare and appetite for Western brands as demonstrated at the recent launch of the British Beauty Festival in Shanghai. The Chinese market presents great opportunities for British beauty brands with the Department for Business and Trade valuing this at £60 billion. However, the regulatory environment for cosmetics is quite dynamic and requires careful consideration.
