Technology
V-METICS – The Virtual Makeup Revolution

Dr. Alex Box is a visionary artist and pioneer of Beauty Futurism. Blending art, science and technology, she is dedicated to exploring how technology transforms identity in both digital and physical worlds.
As CEO of V-METICS, Dr. Alex Box is now transforming the virtual landscape with V-METICS, the first intuitive virtual cosmetics brand. The software helps brands creatively incorporate technology into their strategy, allowing digitised ‘real world’ makeup to be placed onto digital humans.
The pioneering platform has the potential to reduce beauty’s impact on the planet, propel creativity and enable beauty’s digital transition.
Meta X British Beauty Council: Beyond Beauty Blueprint

The Beyond Beauty Advertising Excellence learning path was created by the Meta Beauty team, in association with the British Beauty Council.
We have created this training course to make sure you have all of the knowledge to create best in class campaigns for your brands, products and services. The course will cover everything from targeting and creative effectiveness, to how to design measurement studies and beyond.





