Shaving brand Gillette have unveiled their sustainability commitments which are set to be achieved by 2030.
Gillette have announced a series of sustainability commitments which are aimed at reducing product and packaging waste, and improving their environmental footprint across major areas including: water conservations, manufacturing operations and supply chain.
The brand will be making its packaging recyclable by 2030, and will be extending its partnership with Terracycle which will allow the brands razors to be recycled in more locations across the world. On top of this, they will be increasing the PCR content in its razor handles and packaging within the next year.
Global Cosmetics News reports that the men’s grooming brand will also work to maintain its zero manufacturing waste to landfill status, reduce greenhouse gas emissions by 50%, water consumption per production by 35%, and reduce absolute virgin plastic by 50%.
“Gillette’s mission is to provide men with the best possible grooming products in a way that also protects the future of the world around us,” said Alessandra Dolfini, Global Senior Vice President, Gillette. “The new data reveals that this unprecedented time has deepened men’s commitment to preserving the planet for the next generation – and through Gillette’s ongoing sustainability journey, we hope to make a positive difference today, tomorrow and long into the future.”
