About the Event

You’ll also hear about JD’s Growth Plan, which aims to support 1,000 overseas brands to drive US$1.4 billion in sales growth over three years. JD is looking for brands across categories including food and drink, FMCG, beauty, health, electronics, home and lifestyle.

Who is this webinar for?

This session is particularly relevant for:

• UK brands that are new to China and want to understand whether cross-border e-commerce could provide a route into the market.
• Established exporters looking to grow in China, including brands interested in adding JD.com alongside their existing routes to market.
• Consumer brands interested in a wholesale opportunity, where JD could purchase products directly and manage their sale to Chinese consumers.

What will you get out of it?

By joining the webinar, you will:

• Understand the JD Cross-Border opportunity and the different ways international brands can work with JD.com.
• Learn how JD’s direct sourcing model works and what the wholesale route could mean for your brand.
• Hear directly from JD’s European sourcing team about the types of brands and products they are looking for and the opportunities available.

Event details

When: 2^nd December 2026, 11am

Register here:

https://www.business.gov.uk/business-academy/events/selling-in-china-with-jd-cross-border-a-wholesale-opportunity-for-uk-brands-02-december-2026/

Can’t join on the day? Register and we will send you a recording to watch in your own time.