In 2026, the British Beauty Council’s Sustainable Beauty Coalition will re-launch The Great British Beauty Clean Up initiative to tackle beauty and bathroom waste. Following its 2025 debut, the campaign will return to champion reuse and refill systems, increase recycling of beauty empties, and expand its network of partners – now over 50 brands and retailers.
Join the Sustainable Beauty Coalition on the 20th January 2025 at 1:30pm to learn more about how to get involved.
Launching in March (exact dates to be announced), the Coalition urges all UK beauty businesses to get involved. If you are a retailer, brand or professional and want to learn more about the initiative, click below to register your interest. This session is a vital lunch-and-learn for brands already signed up to the initiative and any that might be interested in joining up.
If you are interested in finding out more about the campaign and taking part ahead of the event, fill out this form to download the toolkit and register your interest.