Benefit is excited to announce the return of its immersive holiday pop-up experience! This September, Benefit is transforming Selfridges stores in Manchester, London, and Birmingham into the whimsical world of The Beneland.
Benefit invites customers to step into a month-long beauty playground filled with glam holiday gift sets, unbeatable beauty deals, and immersive shopping experiences. Shoppers can explore a nostalgic and playful Beneland concept, where makeup must-haves and Benefit bestsellers come to life in a world of “Fun & Games.”
Inspired by classic game stores, The Beneland features stellar gift sets at unbeatable prices, centred around the UK’s #1 Prestige Brow, Mascara, Primer, Bronzer products, and Makeup Gift Sets*. Score big with Benefit’s limited-edition, giftable collection, designed for all ages, and rediscover the joy of nostalgic entertainment for friends and family. Disrupting the high street, The Beneland pop-ups at Selfridges will offer in-store services, gifts with purchase valued over £32, a limited-edition Benetint charm with purchases of £65/£75**, special engravings, and a chance to win FREE Benefit samples.
The Beneland Opens Near You:
- 1st -14th September 2025: Selfridges Manchester, Dome Site, 60 The Trafford Centre, Trafford Park, Stretford, Manchester M17 8DA
- 11th-24th September 2025: Selfridges London, Beauty Hall, 400 Oxford Street, London, W1A 1AB
- 1st -28th September 2025: Selfridges Birmingham, Beauty Concierge, The Bullring, Upper Mall, Birmingham B5 4BP