Simple is unveiling its biggest consumer event yet with The Whatever the Weather Experience – a bold, multi-sensory pop-up where interactive moments, games and immersive storytelling are rooted in the brands mission: to “Protect That Summer Feeling, Whatever the Weather”. From surprise showers to bursts of sunshine, each transition is brought to life through engaging storytelling and design.
Taking place at Outernet London on the 25th and 26th July, the pop-up celebrates the launch of Simple’s new UV Fluid SPF 50, a next-generation SPF that not only protects against UV rays but also supports the skin’s natural antioxidant defences. Powered by Unilever’s proprietary Gluta-Amino™ technology the formula helps supercharge the skin’s natural glutathione levels, reversing visible sun damage and restoring glow.
Pop-Up Details:
- When: Friday 25th (1pm-8pm) and Saturday 26th July (10am-6pm)
- Where: Outernet London, Charing Cross Road, WC2H 8LH