Natural Cosmetics Week, organised by international natural & organic cosmetics association NATRUE, will run from 17–23 November 2025 this year.
This year’s theme, Natural Care, Real Impact: Trust What’s Behind the Label, puts the spotlight on the real power of certified natural and organic cosmetics. At a time when consumers want products that deliver results and reflect their values, the campaign makes one thing clear: natural and scientific are not opposites: they are allies. This campaign invites everyone to take a closer look behind the label and discover the impact that trustworthy, transparent, and certified cosmetics can have – for people, and for the future of beauty.
Join the movement
For one week in November, brands, manufacturers, retailers, distributors, wholesalers, producers, cosmetic formulators, scientists, beauty professionals and consumers will come together to spotlight the real impact of truly natural and organic cosmetics.
This global campaign will feature expert-led webinars, worldwide activities, thought-provoking articles, dynamic social media activations, and behind-the-label insights – all designed to empower consumers to make better-informed choices and trust what they’re putting on their skin.
What’s next? The full campaign toolkit for Natural Cosmetics Week – including digital materials, social media assets, and participation guidelines – will be released in September. Until then, NATRUE invite you to save the date, share the announcement, and get ready to join a growing international movement for natural beauty with real impact.