This webinar will be your introduction to A Journey to Reuse, a comprehensive playbook to help you take your next steps towards a circular economy – created by the brands and experts who are actually doing it.
In this webinar you will learn:
- The behavioural science behind consumer adoption and cases
- Key considerations and implications of choosing the right model for you, including regulatory landscape
- Real life case studies from brands now
- How systemic reuse systems can cut your packaging costs by 23% while reducing emissions by 70%**
- Proven engagement strategies: From deposit schemes to influencer campaigns that actually drive behaviour change
With a panel of experts from SBC’s Reuse & Refill Task Force co-creators of the playbook:
- Jo Chidley (Beauty Kitchen): The entrepreneur who built the Reposit return system from scratch
- Ruth Andrade (Lush): From the brand that proved packaging-free beauty could scale
- Christine Lawson (CTPA): Instrumental in developing and leading CTPA’s Sustainability Strategy
- Malaika Oyortey (WRAP): Supporting WRAPs mission to embed circular living in every boardroom and every home through packaging reuse
- Harry McIlwraith (Upcycled Beauty): Transforming waste streams into circular beauty solutions