As teen and ‘tween’ skincare trends and brands continue to grow, the Cosmetic, Toiletry and Perfumery Association (CTPA) has launched a simple, derm-accredited teen skincare guide
Young people are becoming incredibly interested in, and savvy about, skincare and makeup thanks to social media. So much so that over two in five parents admitting their child knows more about skincare than they do.
What’s more, the British Beauty Council X No7 Beauty Company Report ‘Together for Change Misinformation Report’ outlines how the skincare sector of the personal care industry has massively grown since the pandemic.
Whereas consumers only used an average of 3.7 skincare products in 2020, that has more than doubled to 7.5 in 2025.
During the same period video views of skincare content have almost doubled (82%), driven mainly by TikTok.
To help parents and carers navigate the inevitable questions and conversations about skincare with young people, the CTPA’s SkinCare Simplified campaign puts care at the centre of skincare routines. The teen skincare guide spotlights the simple steps people need to be aware of and how to communicate these, as well as when to consider getting specific help.
Developed in partnership with Consultant Dermatologist Dr Anjali Mahto, the resource is designed to support families with clear information and answers to the most common questions.
It is focused on one key message – keeping it simple. Spotlighting three key steps:
- Gentle cleansing: Wash the face, or if needed use a cleanser suitable for children or for family use to keep the skin clean
- Moisturising: If needed, use a lightweight moisturiser to keep the skin hydrated
- Sun protection: Protect exposed skin when the weather requires it, including using a sunscreen that is at least SPF 30 and has UVA protection
Dr Emma Meredith OBE, Director-General, CTPA, said: ‘With this new SkinCare Simplified – A Parent’s Guide campaign, we (the CTPA) want to play our part in helping address this societal trend. Our aim is to ensure that products are used appropriately for each age range, helping young people understand how to develop healthy and age-appropriate skin hygiene habits and supporting parents in discussions with their children. I’m especially grateful to Consultant Dermatologist Dr Anjali Mahto, whose expertise and partnership have been instrumental in creating a resource that truly serves parents and carers.’
You can find out more about the resources here.
