Removal of the £135 De Minimis Tax Exemption
Secured the removal of the £135 de minimis tax exemption for overseas importers of low-value products to the UK, removing unfair competition.
British Beauty Week 2025

The British Beauty Week schedule included an industry day showcasing The Future Of Beauty, a Founder’s Network reception, the 4th Packaging Solutions Summit, and MP visits to high streets nationwide to highlight the economic impact of the sector.
To close, the Treasury welcomed leading representatives from across the UK’s beauty industry to No11 Downing Street for a reception, showcasing the trailblazing entrepreneurs, SMEs, and innovators defining the future of the beauty industry.
The Business & Trade Select Committee
Gave oral evidence to the Business & Trade Select Committee Small Business Strategy Inquiry outlining the disproportionate effect UK Government Budget decisions have had on the cost of doing business for beauty SMEs.
Hosted a 2nd Parliamentary drop in to showcase the ‘Value of Beauty’ Report.

Hosted a 2nd Parliamentary drop in to showcase the Value of Beauty report.
Established the All Party Parliamentary Group for Beauty and Wellbeing

Established the All Party Parliamentary Group for Beauty and Wellbeing to spotlight and raise the reputation of the beauty industry across Westminster.
‘The Great British Beauty Clean Up’ Launch

The Sustainable Beauty Coalition launched The Great British Beauty Clean Up, the first campaign calling on the industry to unite to tackle beauty waste, with a focus on recycle, reuse, refill.
Launched the Student Shadow Board Mentorship & Grant Programme in Partnership With UNiDAYS, Sephora and Jamie Genevieve.

Launched the Student Shadow Board mentorship and grant programme in partnership with UNiDAYS, Sephora and Jamie Genevieve.