Our session, Talking About My Regeneration, explored the key trends driving longevity, how they’re showing up in consumer behaviour, and how our products and lifestyles can contribute to long-term health.
The Tweakments Guide founder Alice Hart-Davies spoke with Daniel Isaacs, Founding Member and Chief Product Officer at Medik8; Emily Buckwell, Global Head of Communications at The Beauty Tech Group; Dr Alexis Granite, renowned dermatologist and founder of Joonbyrd; and Lisa Payne, Head of Beauty at Stylus. Below are the top takeaways. The full video is available at the bottom of this article.
Regeneration is becoming central to longevity
Skin health has now become one of the pillars of long-term wellness. In June, L’Oréal Group positioned beauty as a core component of longevity, highlighting that caring for your skin is part of living a longer, healthier life. Regenerative skincare and devices are booming. Globally, the skin-rejuvenation device market was valued at £2.1 billion in 2023 and is expected to reach £3.9 billion by 2030 – growing at an impressive 8.9%. This demand reflects a growing consumer focus on repairing, restoring and maintaining skin health.
Daniel Isaacs emphasised the importance of products designed to work with the skin’s natural regenerative systems. ‘We want to champion these ideas to affect the relationship people have with their skincare.’ Medik8 continues to innovate, with rising interest in ingredients such as NAD (often described as the battery of our cells), exosomes and growth factors – all of which deliver biological signals that support skin repair.
Lifestyle as a beauty regime
Lifestyle is emerging as just as crucial as products or treatments in the pursuit of longevity.
Lisa Payne noted that we are becoming ‘programmed into considering our lifespan and long-term fixes that take a more holistic approach to diet, sleep and exercise.’ She also highlighted how younger generations are pushing this shift – with Gen Z prioritising sleep and drinking less than previous generations. Isaacs agrees, noting that Medik8’s biggest SPF-buying cohort is consumers aged 18-25. Social wellness trends, such as the ‘clean girl aesthetic’, elaborate routines like ‘slugging’, and TikTok favourites such as ‘sleepy girl mocktails’, may all be contributing.
Consumers are taking their lifestyle seriously and choosing products that support it. Emily Buckwell cited research showing that 79% of beauty-device users had used their device within the past week – many of them more than once. ‘Consistency is there,’ she said. ‘They’re maintaining their routine rather than constantly switching it.’
Dr Alexis Granite added that this lifestyle focus is shifting clinic treatments away from quick fixes and towards long-term rejuvenation. There is a growing understanding that ‘everything works together – there is no point getting expensive treatments if you’re not supporting them with skincare and lifestyle.’ She notes a move away from the term ‘anti-ageing’ and towards regeneration, with skin boosters such as polynucleotides now among her most popular treatments. Preventative approaches are also rising, with Gen Z seeking treatments like Botox earlier than previous generations.
Where is the longevity movement headed?
The longevity movement shows no signs of slowing. Lisa Payne predicts a shift towards epigenetics – the idea that lifestyle and external factors have more impact on ageing than DNA. This could lead to more personalised treatments and products tailored to individual needs, including body care that delivers more than traditional formulations. Payne expects this to become increasingly accessible in the future, with Nivea recently launching an epigenetic serum.
Granite also anticipates more hyper-individualised in-clinic treatments becoming the norm.
Buckwell highlighted hair as another fast-growing area within longevity. She expects hair health to become a major trend – not just treating hair loss but focusing on prevention. Despite assumptions that this is a male-dominated category, she revealed that 75% of users of the CurrentBody LED Hair Growth Helmet are female.
For Isaacs, the longevity movement ultimately empowers people. He believes regenerative beauty ‘improves the relationship people have with their skincare,’ transforming routines from quick fixes into long-term health investments.
Supported by Medik8, Talking About My Regeneration showed just how much the beauty world is changing. ‘Longevity’ isn’t just a medical term anymore – it’s become a cultural movement that’s reshaping the way people of all ages approach skincare, treatments, devices and their day-to-day lifestyle choices.
You can watch the full video here:
Interested in finding out more about British Beauty Week? Visit the website or email the team at bbw@britishbeautycouncil.com
