Douyin and RED: How social media is shaping China’s beauty market
Social selling and key opinion leaders – or KOL for those in the know – are leading the way when it comes to selling beauty products in China, here’s how The personal care market in China is nearly double the size of the UK’s, hitting a...
Cost of living: How to adapt to the cost-conscious consumer
The NPD Group reports that sales of make-up products have declined by 20% compared to pre-pandemic levels. The insights company continues to cite ‘hesitancy to spend’ as a key factor for less shopping this season. How can you adapt to a more cost-conscious...
Estée Lauder has confirmed the acquisition of Tom Ford in $2.8 billion deal
Estée Lauder Companies (ELC) has become the sole owner of the Tom Ford brand and all its intellectual property. The conglomerate promises ‘further evolution of the brand as one of the preeminent global luxury brands of the twenty-first century’ Rumours of...