How can brands use Ai for even better social media?
In its new report, Dash Hudson uncovers the ways in which brands can harness Ai in their social media strategies without sacrificing creativity and authenticity Over the last year, Ai has made itself at home in our offices, our homes – that smart speaker relies...
Which government policies could affect the beauty industry?
Last week, Labour’s key policies were set out in the King’s Speech at the State Opening of Parliament. Here are the key policies set to affect our industry… It feels like the new government is making announcements surrounding legislation everyday at the moment,...
Small but mighty: How minis are propelling growth for the scent sector
According to new data from Circana, fragrance minis are to thank for a scent rebound this year It’s official, 45ml fragrance measures are becoming more of a daily essential than something to be chucked into your travel bag. In a new report, the product category has...