How to master the hair category in 2025 according to THG

From hair loss and sustainability to investment purchases and more, THG has uncovered its key haircare trends for 2025.
UK records strongest prestige beauty sales compared to rest of EU5, according to Circana findings

The UK comes out on top in premium beauty sales in comparison to France, Germany, Italy and Spain.
Mass vs Prestige: How were people shopping for beauty in 2024?

Over the past five years, consumers have been trading up on their beauty buys, opting to splash the cash – did 2024 buck this trend?
TikTok Shop partners with British Beauty Council ahead of British Beauty Week

TikTok Shop has today announced a new partnership with the British Beauty Council to help British beauty brands unlock the power of TikTok Shop and the world of social commerce for success.
Self-tan market set to hit £746.3m by 2027, but what’s driving its success?

In a new report, the Hut Group uncovers the key trends, drivers and trends aiding the growth of the already £582.2m self-tan market.
Exploring the tech, socials, and strategies making the future of fragrance sweet

According to consumer analytics company Circana, fragrance sales reached $7.3 billion last year – resulting in a 52% rise in its share of the total prestige beauty category. What’s the sector’s secret?
The Metaverse: how are beauty brands adapting to a digital reality?

In March, the British Beauty Council co-hosted ‘Into the Metaverse’ with Meta, which explored what the Metaverse is, and will be, as well as how businesses can adapt their practices to be ready for this immersive digital future.