Annelies Piet, Author at The British Beauty Council

The British Beauty Council, UNiDAYS and Sephora UK conclude the 2025 Student Shadow Board Mentorship Programme with a final workshop

Mar 13, 2026

This week, the British Beauty Council welcomed the winners of Student Shadow Board, alongside patrons and partners Sephora UK, UNiDAYS and Vieve, for the third and final workshop of the Mentorship Programme. The competition started In March 2025, the British Beauty...

How To Go Viral: A Masterclass From The Biggest TikTok Beauty Brands

Mar 9, 2026

Going viral on TikTok Shop can transform a brand overnight – but long-term success requires much more than a trending moment. The British Beauty Council partnered with patron Unsociable, World leading TikTok Shop partner agency and Helm, the club for scale-up...

British Beauty Council Partners with Pattern to Explore AI’s Role in Beauty Commerce

Mar 6, 2026

From Experimentation to Execution: Is the Beauty Industry Ready for AI-led Commerce? Partnering with Pattern, the leading global ecommerce accelerator, the British Beauty Council hosted an intimate breakfast event examining how AI is transforming commerce in the...

The British Beauty Council, UNiDAYS and Sephora UK conclude the 2025 Student Shadow Board Mentorship Programme with a final workshop

How To Go Viral: A Masterclass From The Biggest TikTok Beauty Brands

British Beauty Council Partners with Pattern to Explore AI’s Role in Beauty Commerce

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