According to the Value of Beauty 2023, the portion of beauty sales driven by e-commerce reached a 40% peak in 2022, a 12% increase on 2019. Now, online sales across the whole economy are returning to their pre-Covid trend. So, how can brands continue to cultivate...
With inflation still remaining above the 10% mark, people are continuing to adapt their behaviours to new prices, budgets, and ways of life. Here, we explore how to appeal to beauty lovers as they tackle the new economic terrain Having unpicked WARC’s tiers of...
Navigating the rising cost of living is a challenge for manufacturers, brands, and consumers alike. However, beauty sales are showing signs of resilience – the NPD Group recently reported that the prestige market grew +13% YOY in February. But why, and what,...
To celebrate its 150th anniversary, Shiseido has launched #AliveWithBeauty – beauty’s first NFT-based community programme. Co-created with five inspirational female pioneers, the collection of 150 non-fungible tokens marks an exciting new chapter for the world...
The British Beauty Council team has reviewed the 192 London and New York shows to spot the key fashion week trends you need to know before heading into AW23 Every February, fashion lovers flock to the streets of the world’s fashion capitals to lap up net-gen...
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