Appealing to the cost of living consumer: 3 strategies for success
With inflation still remaining above the 10% mark, people are continuing to adapt their behaviours to new prices, budgets, and ways of life. Here, we explore how to appeal to beauty lovers as they tackle the new economic terrain Having unpicked WARC’s tiers of...
Decoding 2023’s beauty consumer, according to WARC’s tiers of tolerance
Navigating the rising cost of living is a challenge for manufacturers, brands, and consumers alike. However, beauty sales are showing signs of resilience – the NPD Group recently reported that the prestige market grew +13% YOY in February. But why, and what,...
#AlivewithBeauty: Shiseido launches beauty’s first NFT-based community
To celebrate its 150th anniversary, Shiseido has launched #AliveWithBeauty – beauty’s first NFT-based community programme. Co-created with five inspirational female pioneers, the collection of 150 non-fungible tokens marks an exciting new chapter for the world...