In a move to help emerging brands develop their distribution strategy, improve their industry standing, and better understand the process of pitching to retailers, Wizz & Co is launching an Online Retailer Programme.
‘Having the right retail partners for your brand will accelerate growth, position the brand globally and fast-track your Direct-to-Consumer business. It is important to work with the right retailers (and to decide which are the right retailers) for a particular brand, and understand how to leverage the partnership.’ – Wizz Selvey.
Wizz & Co will hold an Introductory Webinar on Thursday the 10th of September at 11 am, which will act as a taster for the programme.
The webinar will focus on the topic: ‘3 big mistakes Brands make when approaching Buyers, and how you can avoid them’. It will begin to answer questions like: What do Buyers look for?; Do I only have one chance to contact a Buyer?; and How much will it cost to work with a Retailer?
Register for the Introductory Webinar here.
The 10-week group programme begins on Monday the 28th of September; all targeted towards getting your brand noticed and securing that all-important meeting with a Buyer.
Sessions will include online video modules by Selvey with coursework and approach frameworks, direct support from her, and a practice run of the Retailer approach, with feedback from a former Buyer.
It will take brands on a journey to understanding:
- How to research the best retail partners for their brand and create a distribution strategy to leverage their Direct-to-Consumer to business
- Retailers expectations from brands, how they operate and what to prepare for
- How to create a prioritised approach, who to contact and how to find their contact details
- What a Buyer looks for and how to stand out and get their attention
Entries for the programme close on the 17th of September, and spaces are limited. You can sign up for the course here.