British Beauty Council is inspired by the initiative that Pure PR London has started in a bid to tackle the volume of waste from PR sample send outs: Pure are now using cardboard mailer boxes for all multi brand send outs and will be using recycled shredded newspapers and magazines to fill them.
The new boxes are completely reusable, recyclable and plastic-free.
“Purer has always been part of our brand DNA, working with brands that are cleaner, greener, give back and do good”, explains Pure Public Relations co-founder Kelly Marks “This minimal packaging initiative reflects our actions to become more environmentally conscious and eco-friendly. Looking out for our planet and our people is key”.
We see a lot of instagrammable packaging on social media and while it’s great for creating buzz, it’s hard to ignore the environmental impact this packaging can have”.
Pure hope other agencies and PR teams will follow their lead and we’re interested to hear what you might be doing to reduce the use of plastics and excessive packing.
