British Beauty Council knows the beauty space that Amazon inhabits so well, especially the last-minute shop or the lying-in-bed-on-Sunday-morning-and-browsing type purchase, and is fascinated to learn that the top beauty buys via this e-comm king in 2018 included:
Oribe hair care Dry Texturizing Spray, Amika Perk Up Dry Shampoo, Toppik Hair Building Fibres, Klorane Dry Shampoo with Oat Milk, Olaplex Take Home Hair Perfector No3, Stila Cosmetics Stay All Day Liquid Eyeliner, Blinc Cosmetics Mascara, PUR Cosmetics 4-in-1 Pressed Mineral Makeup Foundation, Jane Iredale PurePressed Base & St Tropez Tan Applicator Mitt.