British Beauty Council is interested to read in Cosmetic Business that the UK bath and body care market was worth some $1.3b in 2017*, and that this year the impact of influences like body positivity, active beauty and clean living have been a driving force in the development of new and upcoming brands.
The sector seems to be moving away from its long-held functional perception to align with consumer’s lifestyle choices, habits and beliefs.
The feature concludes that in order to stand out among competition, body and bath brands need a unique point of view and personality, and the challenge is to make the brand experience work across all retail channels.
*Euromonitor International
