The UK bath and body care market was worth some $1.3b in 2017*

by | Dec 25, 2018

British Beauty Council is interested to read in Cosmetic Business that the UK bath and body care market was worth some $1.3b in 2017*, and that this year the impact of influences like body positivity, active beauty and clean living have been a driving force in the development of new and upcoming brands.

The sector seems to be moving away from its long-held functional perception to align with consumer’s lifestyle choices, habits and beliefs.

The feature concludes that in order to stand out among competition, body and bath brands need a unique point of view and personality, and the challenge is to make the brand experience work across all retail channels.

*Euromonitor International

Related reads:

Kate Moss on creating ‘A Beauty Industry That Looks Like You’

Kate Moss on creating ‘A Beauty Industry That Looks Like You’

Have you had your say to shape the future of the UK beauty industry? Join the conversation The British Beauty Council is urging everyone to share their beauty experiences as its census enters the second phase The British Beauty Council recently launched its campaign...

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: