British Beauty Council are pleased to introduce our newly appointed Patron, The Pull Agency. The British Beauty Council have three strategic pillars, Education, Innovation and Reputation; within the Innovation Pillar, we are working with tech organisations to support our members and the wider industry. The Pull Agency are a creative agency and consultancy specialising in health and beauty. Created from the union of specialist brand and digital agencies, Pull combines a scientific approach to brand development and a creative approach to technology, to deliver award-winning brand transformations.
We spoke with Dean Corney, Managing Director, to find out more about The Pull Agency and the work they do, what areas of the British beauty industry excite them most, as well as why they wanted to become a Patron.
As a new Patron, it would be great to find out more about who you are as an organisation and the work you do:
Pull is on a mission; we believe inside every brand there is a better story to be told.
We launched in 2009 and decided to specialise in health and beauty in 2015. Our experience has helped us develop our tried & tested Brand Healthcheck™ and Brand Blueprint™ tools. We combine these brand development approaches with a creative approach to technology, delivering websites and apps, social strategy, and influencer marketing programmes, finding imaginative solutions to give consumers a better brand experience.
We have an amazing team of brand, digital, and technical whizzes, which includes 30 years client-side brand experience at Coty, Wella and P&G. This means we always approach clients’ challenges first as fellow brand managers and as an agency second. Pull currently works with brands such as Schwarzkopf Professional, Eylure (PDC Brands), Karo Pharma, allbeauty, Right Guard and charity WWF.
We are excited to have you on board, why did you decide to join the British Beauty Council and become a Patron?
Like many businesses, Covid affected us and our customers dramatically. In many ways it brought the beauty community closer together, and we realised although we had been working in the industry for years, we lacked a real connection. Seeing the work that the Council did during the pandemic, it was obvious that becoming a Patron would connect us and allow us to support and engage with the sector in a more direct way. Joining is one of the most exciting things we have done as a business.
What areas of the British beauty industry excite you the most?
Everything! But seriously, there are so many areas that resonate with us. Innovation is central to Pull, as one of the first Microsoft Agency Partners in the UK and experienced with a range of emerging tech tools, this is one area where we feel we can add huge value to the community.
Sustainability is also a key topic for us, especially following our consumer research project earlier this year and the launch of our Future of Beauty: Sustainability – Do Your Consumers Really Care? report.
From a personal perspective having suffered and recovered from poor mental health, I am keen to support with any programme to raise awareness or support mental health across the sector.
Do you have any events or resources which you would like to share with our members?
We run a range of fun, challenging and informative ‘Future of Beauty’ events each year. The content is driven by our own research which we release in Q1 annually.
We also run events focused on our three core services of Brand Strategy & Visual Identity, Social & Influencer Marketing and Mobile Apps & Websites. The next one is focused on TikTok on the 24th June, so sign up quick:
- TikTok & The Beauty Industry: The New Power Couple
- Future of Beauty: Sustainability – Do Your Consumers Really Care? (Research Report)
- Future of Beauty – Is Your Brand Ready For Gen Z? (Research Report)
If you’re interested in finding out more about The Pull Agency, head to their website.