“The NEXT 25 YEARS of beauty” according to Marie Claire

by | Nov 6, 2019

Are you ready for packaging that disappears, hair that doesn’t go grey, and the real fountain of youth? With industry experts as our crystal ball, we predict how your beauty routine is changing now—and how it will in five, 10, even 25 years into the future. Get excited because…

Now:
There’s a new way to dry hair.

Blow Dryers have got faster, stronger, and smarter over the years, but they’ve always relied on hot air to get the job done. RevAir ($399; myrevair.com) is different. The vacuum-like device gently pulls strands taut and literally sucks the moisture out, drying and straightening hair three times faster than it would using a traditional blow dryer followed by a flatiron. The next step: delivering hair-healthy ingredients into the cuticle before sealing. (RevAir just launched a line of sprays and primers to do just that.)

In less than 1 Year:
Fragrances will be functional.

Developments in the nanotech space will soon take fragrances to another level. “We’re working on encapsulating certain active ingredients so they absorb into your bloodstream and have different effects on your body,” says Barbara Paldus, an engineer and entrepreneur who founded the new brand Codex Beauty. Heretic’s Dirty Grass perfume, with soothing CBD oil, is the most notable example of one that’s already available, but Paldus says the same idea could soon apply to an ingredient like caffeine.

In 1-5 years:
You’ll be able to download and make your own skincare and makeup.

Next fall, Mink Beauty will launch a portable makeup printer ; just import an image featuring a color you like, and the printer will spit out little sheets of powders that you can use as a highlighter, blush, or eyeshadow instantly. (Cream-based makeup is next.).

And very soon after that (hopefully):
There may be a way to freeze wrinkles without an injection.

Revance Therapeutics got some attention for experimenting with a gel that could deliver the neurotoxin via a skin-penetrating peptide, and FDA clinical trials reached Phase 3, according to the scientific journal Toxins.

In 5 years:
There could be a medication to treat some types of hair loss.
A class of drugs called JAK inhibitors has been shown to block the inflammatory pathways that lead to hair loss (alopecia areata) caused by an autoimmune disorder.

In 7-10 years:
All beauty packaging will be biodegradable.
Beauty behemoth L’Oréal publicly committed to making 100 percent of its packaging eco-friendly (meaning compostable or reusable) by 2025. The million-dollar question is how. Shane Wolf, founder of Seed Phytonutrients, says one of the most promising solutions is bacteria.

In 7-10 years:
You will be able to create–or change–your nail art instantly.

You could apply a special ink to nails, just like nail polish, then apply an electrical or magnetic current in a specific way to produce different designs and colors,” Romanowski says. The “special ink” he’s referring to is called E-Ink and has been used solely on special electronic paper so far.

In 10-15 years:
Foundation will perfectly match 100 percent of people 100 percent of the time.

Online retailer Il Makiage launched a “PowerMatch” algorithm, which claims to find your ideal foundation shade with 90 percent accuracy using data from 700 skin tones, and Lancôme has given its salespeople handheld devices that scan your skin and develop customized foundation on the spot.

In 25 years:
The fountain youth may be real.

The idea behind epigenetics is the same as it pertains to beauty: changing the way we age on a cellular level. Biologique Recherche has identified a peptide called EpigenActiv that is said to promote cellular regeneration for firmer, more radiant skin.

To find out more, you can visit the entire Marie Claire’s article here

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: