The Hut Group acquires Cult Beauty

by | Aug 4, 2021

It has been announced today that The Hut Group (THG) have acquired prestige British online retailer Cult Beauty, in a £275 million deal.

Cult Beauty was founded in 2007 by Jessica DeLuca and British Beauty Council Advisory Board Member Alexia Inge; Cult Beauty sells over 300 brands including Makeup by Mario, VIEVE, Paula’s Choice and Charlotte Tilbury on it’s platform, and has a reputation as “first-to-market”.


“Cult Beauty is frequently the partner of choice for emerging indie brands due to its personalised, content-led approach and enthusiastic consumer base who are continually seeking new, innovative solutions to complement their beauty routines.
Cult Beauty’s first-to-market reputation makes the brand an exciting fit for our THG Beauty division.
When retailing brands to consumers THG Beauty will run with two unique fascias within our main continents: THG will principally service customers within North America via our Dermstore and Lookfantastic brands, while in the UK, Europe, Asia and the Rest of the World the key brands will be Lookfantastic and Cult Beauty.”

– Executive chairman and chief executive off THG, Matthew Moulding

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: