Following a sell out event last December, The Beauty Beat is returning to Central London to highlight the power of beauty for Women of Colour
According to The Texture Gap, the textured hair market is estimated to be worth $10 billion and has a compound annual growth rate of around 5%. What’s more, research carried out by NIQ points towards the fact that Black shoppers are spending more on beauty across categories both online and instore.
However, despite conversations around representation and inclusivity increasing, DEI is often approached one dimensionally throughout the beauty supply chain. To tackle this, Donna Dia is back with the second instalment of The Beauty Beat.
‘I am so excited that The Beauty Beat is back, it truly is such a privilege to deliver a beauty event that completely centres and celebrates Women of Colour,’ started the Dia.
‘Seeing hundreds of women so excited and even emotional during the event last year really cemented how important and overdue an event such as The Beauty Beat is. So I am incredibly excited to welcome the community back and for them to enjoy all the events our brand partners have to offer!’
The British Beauty Council is proud to be supporting The Beauty Beat for a second year running. Millie Kendall OBE, CEO of the organisation said: ‘There has been a gap in consumer events that target Women of Colour, even though they purchase an enormous amount of product. I think that the beauty beauty has filled this gap seamlessly and created a premium, focused beauty buying event. Here’s to another great year.’
Last year’s event saw huge success across IRL and URL channels – over 700 people attended the festival and content reached over 32m users. So, it’s no surprise the event is back with a bang, and it’s set to be twice the size.
With support from TikTok, Nars and Aveda, there will be unique content touchpoints for visitors spanning application, styling, and colour matching.
As with last year, a cohort of industry leaders will take to the stage across the two days for various panel discussions. Guest speakers include makeup artist Joy Adenuga, top model Sabrina Elba, esteemed esthetician and beauty writer Alicia Lartey, and skin specialist Dr Fab.
If you’re a fan of leading podcast Closet Confessions, secure your spot as Candice Brathwaite and Coco Sarel will be recording an exclusive live episode where they will unpick guests’ beauty confessions.
The Beauty Beat is taking place on Saturday 2nd and Sunday 3rd December, from 10am to 6pm at Mary Ward House, WC1H 9SN.
Buy tickets for the event here.
