Technology and sustainability challenges are disrupting traditional industry wisdom while creating new and exciting opportunities. The British Beauty Council aims to help the industry navigate these challenges.
Screen Time: How to Communicate with Consumers
Consumer wants and needs have been shaped by their collective experience over the past 18 months.
With an ever-increasingly pseudo-educated and fickle consumer, we speak with Jamie Genevieve, Jenni Middleton of WGSN, Katie Morrison of Facebook and Kelly Richards of JCDecaux about the difficulties around raising brand awareness and fostering consumer loyalty, and how can brands create and nurture a community in the ever-changing landscape of the digital world we find ourselves in?
Originally broadcast during British Beauty Week 2021.