How to perform on TikTok: The beauty brands setting the agenda 

How to perform on TikTok: The beauty brands setting the agenda 

From fail-safe brand Tatcha to emerging indie Ourself, TikTok has become an increasingly lucrative platform for beauty. But, what’s driving the 10.2% MOM follower growth that brands are experiencing?  According to Dash Hudson’s ‘2023 Cross-Channel Benchmark Report’,...
Superdrug to launch health & beauty marketplace

Superdrug to launch health & beauty marketplace

The Superdrug Marketplace will showcase hundreds of new premium beauty brands, as well as using its name and credibility to give a platform to black-owned, sustainable and gender-neutral beauty. The development of the Superdrug Marketplace, seeks to democratise the...
The Pull Agency: TikTok & the Beauty Industry: The New Power Couple

The Pull Agency: TikTok & the Beauty Industry: The New Power Couple

British Beauty Council Patron The Pull Agency, host a number of events and masterclasses aimed at helping you level up. This Summer, the Pull Agency hosted ‘TikTok & the Beauty Industry: The New Power Couple’ a masterclass which explores why TikTok is...
How TikTok Turned CeraVe into a Cult Brand

How TikTok Turned CeraVe into a Cult Brand

CeraVe, the skincare brand owned by L’Oreal, is an unlikely cult hit among young consumers. Usually, newer brands such as Glossier and Kylie Cosmetics are firm favourites with Gen Z consumers. The shift in CeraVe’s new cult status is largely thanks to...

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