How TikTok Turned CeraVe into a Cult Brand

How TikTok Turned CeraVe into a Cult Brand

CeraVe, the skincare brand owned by L’Oreal, is an unlikely cult hit among young consumers. Usually, newer brands such as Glossier and Kylie Cosmetics are firm favourites with Gen Z consumers. The shift in CeraVe’s new cult status is largely thanks to...

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