The Metaverse: how are beauty brands adapting to a digital reality?

The Metaverse: how are beauty brands adapting to a digital reality?

In March, the British Beauty Council co-hosted ‘Into the Metaverse’ with Meta, which explored what the Metaverse is, and will be, as well as how businesses can adapt their practices to be ready for this immersive digital future. Towards the end of last year, brands...
Debenhams opens first dedicated beauty store in Manchester

Debenhams opens first dedicated beauty store in Manchester

Debenhams made headlines earlier this year when it was announced it’s brand and website would be bought by the Boohoo Group, but all bricks-and-mortar stores would close. The flagship Debenhams.com Beauty store is set over two floors and covers a total area of...

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