Set to be worth $758.6bn in the next eight years, the metaverse is becoming a vital tool for beauty brands to build community, brand awareness and convert virtual users into IRL consumers. The digital venture has mostly been limited to larger beauty brands due to...
WGSN’s new report Home Lifestyles 2025 predicts how businesses can adapt their products and services for the new resting, playing and working home-body There’s no denying that the last few years have been tumultuous. First dealing with the consequences of...
In March, the British Beauty Council co-hosted ‘Into the Metaverse’ with Meta, which explored what the Metaverse is, and will be, as well as how businesses can adapt their practices to be ready for this immersive digital future. Towards the end of last year, brands...
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