Josh Wood collaborates with mobile game DREST

Josh Wood collaborates with mobile game DREST

Luxury mobile fashion game DREST has launched an exclusive beauty collaboration with global hair colour expert Josh Wood. One of the beauty and fashion industry’s most in-demand artists, Wood is called upon by celebrities and designers including Prada, Marc Jacobs and...
Is the future of beauty in gaming?

Is the future of beauty in gaming?

From the integration of AR technology, to rewards upon purchase, beauty retail has been adopting gamification methods to enhance in-store and online experiences for many years now. But how can the beauty industry utilise gaming itself to promote the future of the...

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