Sustainability: Beauty’s New Battleground

by | May 21, 2021

In collaboration with Future Business Partnership, British Beauty Council Benefactor The Red Tree have created ‘The Sustainable Beauty Report’, which examines the relevant issues in sustainable beauty and how emerging brands can best embrace the opportunity.

British Beauty Council Benefactor The Red Tree are sharing with our Members their new Sustainable Beauty Report.


What’s in the report?


The Sustainable Beauty Report contains commentary and case studies on the challenges, innovations and rewards of the sustainable beauty movement.


Contents include:

  • Innovation and Differentiation
  • Beyond cruelty-free
  • Greenwashing
  • The Packaging Paradox
  • The Rewards of Navigating Complexity




The sustainability movement has permeated the beauty industry faster and more extensively than any other recent trend – and so it must. Beauty products have always succeeded through providing their customers with a ‘feel-good’ factor and increasingly customers can’t feel good if they know they are contributing to the social and environmental problems we face, rather than being part of the solution.


Success in sustainable beauty can offer entrepreneurs a tremendous opportunity to have real social and environmental impact, as well as well deserved commercial gain.


You can access the full report here.

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