Superdrug launch ‘Make Up for Me Time’ to help young people experiencing bereavement

by | May 2, 2022

Superdrug, in partnership with Marie Curie, introduce ‘Make Up for Me Time’ masterclasses as part of its journey to raise £10million to help people affected by terminal illness across the UK.

The average age someone is first affected by bereavement is 20 years old and for a young person, coping with loss can be even more difficult; in association with their long-term partner Marie Curie, Superdrug are introducing the ‘Make Up for Me Time’ campaign to support young people going through bereavement. As part of their ongoing partnership with Marie Curie, this initiative aims to offer a form of relief to those suffering from loss.


‘Make Up for Me Time’ will kick start with a donation across cosmetics products on and in stores nationwide. Running until 17th May as part Doing Good Feels Super, Superdrug are looking to donate £70,000 which will go towards Marie Curie bereavement services. The initiative will be further amplified later in the year with a series of ‘Make Up for Me Time’ masterclasses. These sessions will aim to open up conversations in a safe space, giving young people an opportunity to talk about what they are going through, with like-minded people in similar situations whilst they take time for self-care.


Masterclasses will be facilitated by a Marie Curie bereavement co-ordinator who will have an open conversation with a Marie Curie support user. The storyteller will describe their experience and discuss what methods and advice were helpful in overcoming such a challenging time in their life. Alongside this, a trained make-up artist will showcase top confidence boosting makeup tips and tricks to illustrate how the smaller things in life can often make the biggest difference.


“We are so proud to be working with our long-standing charity partner Marie Curie to develop the ‘Make Up for Me Time’ initiative to help support young people affected by bereavement. We know that our customers often use make-up as a form of self-care, and the transformative power make up can have in helping you to feel more confident to face the day. We are really excited to roll out the Make Up for Me Time masterclasses later this year to help as many young people as we can who may be experiencing grief.”

– Megan Potter, Trading Director of Superdrug


Anyone who may be going through bereavement or have a friend, relative that may need support, can register interest via ahead of classes rolling out later this year. And for those that may want to donate to help Superdrug in its journey to raising £10million to help people affected by terminal illness across the UK, can now donate while shopping on

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