Superdrug announces ‘Shop Smart’ campaign to help customers through the cost of living crisis

by | May 24, 2022

Superdrug has announced the launch of the Shop Smart campaign in partnership with poverty campaigner and activist Jack Monroe, with the aim of helping customers to navigate the growing cost of living crisis.

The retailer is adding a further 30 products to its Price Freeze Promise, following research by Superdrug which found that 80% of their customers need to switch to more affordable products. The Price Freeze Promise is a commitment to freeze the prices of 130 everyday essential items across personal care, beauty and healthcare, to reassure customers that own-brand prices won’t increase for at least a year


The Shop Smart campaign aims to help customers better understand how to keep costs down across beauty and personal care routines, as hygiene poverty rises across the country. Together Superdrug and Jack Monroe want to make sure people have access to basic dignities in life, through several initiatives.


 “There’s been a lot of discussion recently around soaring energy costs and rising food bills, and the cost of toiletries and personal care essentials are also rising steeply, which leaves many people unable to afford the basics needed for personal health hygiene and dignity. It’s embarrassing to not be able to afford things that others might take for granted, like soap, tampons, deodorant, toothpaste, shampoo and hygiene poverty is fast becoming a hidden impact of the Cost of Living crisis. That’s why the work Superdrug is doing here is so needed and I hope that by sharing some ‘Shop Smart’ tips together that we can help in some small way.”

Jack Monroe, Campaigner and Activist


 “Superdrug’s vision has always been to make health and beauty accessible to all. With rising cost of living, we wanted to act quickly to ensure our colleagues are well looked after and our customers well supported. We don’t believe shoppers should have to compromise when it comes to their health and beauty purchases, so our Price Freeze Promise is committed for a year on 130 Own Brand essential items. Despite rising cost of goods, we also remain committed to offering all of our customers discounted Star Buys and our Health and Beautycard users, member only pricing.”

– Simon Comins, Chief Commercial Officer at Superdrug


As a result of its four-year charity partnership with Beauty Banks, Superdrug has over 100 donation bins across its stores nationwide. This month the retailer is also introducing a Buy One, Bank One scheme to help increase product donations, as demand rises and the fight against hygiene poverty intensifies.


 “As hygiene poverty affects young and old in neighbourhoods, schools and workplaces around the UK, Beauty Banks is fighting to make sure everyone has access to essential toiletries. The current cost of living crisis has only made a serious situation even more critical and so we’re fully behind Jack and Superdrug in the Shop Smart campaign to raise awareness and help to alleviate the impact of a distressing economic situation on those most in need”.

Jo Jones, Beauty Banks Co-Founder

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