Skingredients®  join British Beauty Council as Patron

by | Apr 20, 2021

The British Beauty Council welcome Skingredients® as a new Patron to the organisation, with an introductory interview with Founder and Creator Jennifer Rock.

Jennifer Rock is an award-winning skin tutor, dermal facialist and bestselling author, and the CEO and founder of the multi-award winning Skingredients® skincare range, The Skin Nerd® educational skin platform and Skin Nerd Network® online skin consultations and store.  We spoke with Jennifer about the brand, what excites her about the beauty industry, and why they wanted to become a Patron.

 

Who are Skingredients? 

 

Skingredients is about making active, results-driven skincare easy to use for all. As a dermal facialist by trade, I’ve noticed that these days, there are so many skincare products and so much information out there, that it can be hard to decipher what may be best for your skin in particular. The basis of Skingredients is the Core 4, four products that every hooman® (aka human) can and should use, in my opinion, a cleanser, hydrating serum, pro-ageing serum and a broad-spectrum SPF.

The Core 4 is filled with vitamins, fats, and fruit, veg and botanical extracts for healthy skin. It’s like a balanced dinner plate – we all know that most of us need the same things on our dinner plate throughout our life for optimum health, specific amounts of protein, vitamins and fats, for example. The Core 4 mirrors this with what we believe are the key ingredients in topical skincare.

With these essentials on our plates, we may want to season for some flavour or add some extra ingredients from time to time. This is what the Mix + Match is to the Core 4. With Sally Cleanse, a salicylic acid treatment cleanser, and Skin Good Fats, your ceramide barrier balm, you can exfoliate, decongest, soothe and hydrate when your skin needs it. This customisable approach is inspired by the naturally bespoke nature of facials, allowing the Skingredients user to tweak their routine when their skin needs extra TLC.

In fact, Skingredients was born after listening to what clients wanted from a capsule skincare range: products that were affordable, fun, easy-to-use, and results-driven! We first launched in Ireland in 2019 and I’m excited to now bring Skingredients to the UK.

I feel what is often missing in the beauty sector is education on how to use the products to your best advantage, so I have worked to cover our products, our website and our social channels in expert skincare information – we even include an ingredients glossary on the bottom of all of outer tubes to allow people to decipher our ingredients lists for themselves.

At the end of the day, I feel the unique point of Skingredients is the sense of community – on our social media, you’ll see users across the world exchange tips, answer each other’s questions, talk about active ingredients and how they use the products with their current regime from other brands, for example. For me, this can be genuinely emotional. Our goal has always been to empower with education, and it is amazing to see it in action. Of course, learning how to use products correctly, carefully, and efficiently ensures that hoomans will get measurable long-lasting results.

 

What excites you about the British beauty industry?

 

I am incredibly excited about the very committed shift to more sustainable beauty. The beauty industry is huge, and seeing such well-respected beauty giants, including L’Oréal, promise to use 100% compostable or reusable packaging by 2025 is a huge leap. Even though we’re a smaller business, we’ve been working hard on our own sustainability drive and have an exciting launch coming later this year.

The UK and Irish beauty industry is incredibly innovative. We have myriad expert-led brands that are genuinely interested in more novel concepts such as hyper-personalised skincare, or optimising the skin’s microbiome – something that we at Skingredients tapped into too with our PreProbiotic Cleanser, featuring a prebiotic-probiotic complex. According to Mintel, it’s the current interest in the microbiome that is actually driving the UK skincare market.

Britain and Ireland have been integral in the move towards skincare as self-care, especially in the past year when we have all realised quite how much stress can impact our skin. Recent launches have very much focused on the sensory aspects of skincare and the moment of calm that you can take while carrying out your skincare routine. At Skingredients, we launched an ongoing online #MindMe campaign, with tips on de-stressing and focusing on you, including an IGTV with performance psychologist, Gerry Hussey, who co-founded Soul space, a movement focused on health and wellbeing. We aren’t the only ones, and it’s a big shift to see brands make an effort to support their customers in a holistic manner.

Most of all, I have been in awe of the industry coming together during the pandemic to fight for each other, blindsiding the UK government with the hugely successful BeautyBacked campaign. The kinship and responsibility shared by all within the beauty industry is something I am immensely proud to be a part of.

 

Why did you want to become a Patron of the British Beauty Council? 

 

The goals of the British Beauty Council are goals that I wish to support – particularly the work on raising awareness of what the industry entails, establishing clear career paths and workplace development for those in the beauty sector, and pushing for further recognition and growth of beauty education. It’s an honour to witness the collective voices within the British Beauty Council represent this ever evolving, fast-paced sector.

In my opinion, all of us who are passionate about the beauty sector have an individual and collective responsibility to it. The executive and advisory boards of the British Beauty Council are comprised of seasoned hair, makeup, fragrance and skin professionals, some of the most knowledgeable people in the industry, and I have full faith that the British Beauty Council is positively impacting the beauty trade.

 

Follow Skingredients on Instagram and Twitter.

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