Revieve® Launches ‘Industry-first’ Digital Haircare Experience

by | Mar 2, 2022

British Beauty Council Patron Revieve® has unveiled the ‘AI Haircare Advisor’, which has been co-developed with haircare brand Living Proof.

This new innovation from Revieve, and Living Proof, has been designed to deliver an online product discovery experience which could increase precision and deliver more accurate haircare routine recommendations for consumers.


The AI Haircare Advisor empowers customers to understand, embrace, love, and care for their hair by helping them find exactly what they’re looking for. Users input their concerns and expectations around a haircare routine, they then take a selfie which is analysed with patented mobile selfie diagnostics. This is then used to determine the condition of different hair parameters such as hair type, volume, curl type, and colour. As a result, the user is provided with an optimal haircare and styling routine.


“Even though there are so many new products, innovations, and education, consumers are still not happy with their hair and they can’t find the products that would work best for them. Through our AI Haircare Advisor, brands and retailers can support consumers in learning more about their hair type and condition so that they can make more informed purchasing decisions and optimize their haircare routines through time.” 

– Joonas Hamunen, VP of Product, Revieve

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